Modeling

While Photography is my business, it is also my passion. I do many projects for purely artistic value. I need models for these projects. With the kind of projects I shoot, I prefer to work with a model on a time for prints (tfp) basis as these pictures usually do not generate revenue. I ask my models to sign a model release just in case. You can view a copy of my model release (which is based on the ASMP model release) by clicking here.

Most of my models are attractive females in their 20s, however, I also have projects for women (and some men / couples) of any age group who have (in my judgment) interesting features. These projects involve alternative lifestyles, tasteful nudity, erotic and fetish clothing and jewelry, body painting, boudoir and glamour shots.

Current projects: Ribbons and Bows, a photo essay of erotic foreplay, Inamoratas, illustrating the beauty of women together, The Red-Headed League, people with red hair, Wettings, watery wonderings.

If you would like to be considered for a project, or would like to just model for me, please contact me: barrydale@comcast.net

If you are interested in modeling as a career please read the Modeling Information section, and then contact me if you want to work on a portfolio.

The following is copyright ©1988-2004 James Falkofske, all rights reserved 
408 South Main ST #206, Janesville, WI 53545 USA (608) 
754-4686 and used here with permission:


What Is Modeling?

In its most basic definition, modeling is the process of one thing representing another or a group of other objects. In our common definition of modeling, it is the use of men, women, and children to represent segments of the population. Many times, these are "role models" or people whom others try to be like.

Types of Modeling Types of Modeling

There are essentially five types of modeling. They are 1) Actor as Model, 2) Print Modeling, 3) Runway, and 4) Catalog, and 5) Spokes modeling/Promotions. Within each of these types, there are even more breakdowns based on the appearance and age of the model needed. 

Actor as Model -- These are model assignments which require acting on-camera or in film. Often these jobs require the model to have a nice voice and some acting ability, such as in a commercial or in a "walk-in" part on a TV show or movie. Models who get into acting are much better able to find work (because they can accept twice as many jobs), even in more rural areas. Taking acting lessons is a great long-term strategy for your career, because commercials and movies need persons of all ages. An "actor as model" can keep his or her career going long after they are too old for "runway" work. 

Print Modeling - These are modeling assignments where the model is photographed and the resulting photographs are used in some print medium or some print advertising. These jobs generally fall into three classifications, which are A) advertising, B) editorial, and C) product.

Advertising work is intended to have the model somehow "sell" the product. Whether it is jewelry or running shoes, the model is there to make the product look good! That's his or her job, in advertising. For many products, you won't even know "who" the model is, because the photograph may include just a portion of the model's face or body (for example -- many perfume and jewelry ads are shot in "profile" looking at the model's ear with the face turned away).

Editorial work is intended to "illustrate a story." Just page through any magazine or newspaper, and you'll see photos accompanying the articles. Besides the "live action" photos of news events and photographs of celebrities and political figures, there are many photographs which are just there to give the viewer a better understanding of the story. For instance, a story on breast cancer may have a photo of a woman performing a breast self-exam. Another story may have a photo of a man playing video games on his computer; another story may have a trick photo of a man standing next to a "shrunken" woman -- to illustrate discrepancies in corporate salaries.

Editorial modeling is not just for magazines and newspapers though. It also includes such things as corporate annual reports, textbooks, promotional literature, and virtually anything else that provides "information" to a reader or viewer.

For many editorial photos, professional models are used -- because they can get the job done right and done quickly.

Print Product modeling is yet another area -- but this time all the attention is on the model him/herself. These are shots that are used for calendars, posters, postcards, greeting cards, etc. They aren't advertising (well, except to draw attention to the product and the model), and they aren't illustrating a story, so many other types of jobs in print modeling fall under this category. 

Runway Modeling -- This is typically what people think of when they hear the term modeling. Runway modeling is a very small segment of the overall field of modeling, but it is the area where "supermodels" get their big breaks. Most runway work takes place in major cities, such as New York, Los Angeles, Paris, London, or Tokyo. Women must be at least 5'9" to be considered for "big city" runway jobs, and men must be at least 6'0" tall. 

An offshoot of Runway Modeling is Mannequin Modeling. In this type of work, models stand in department store windows or outside department store doors. They hold poses perfectly still as if they were a living mannequin.

Catalog Modeling -- Catalog modeling is the area where most of the "normal" fashion work is done. Models are hired by the day to wear many different outfits -- each for only a few shots. These shots are then used for catalogs, advertising flyers, and in-store displays. Just by looking through your clothing catalogs, you will see each model keeps appearing over and over again. If a model is good, the manufacturer or advertiser is likely to hire him/her over and over again. 

Spokes modeling/Promotions -- This is the unsung field of modeling -- where there is a lot of opportunity to make money. Spokes models are persons who demonstrate or get attention to a product at a trade show, convention, or even local beach. Often, these people will have to have excellent "people skills" because they are people greeters. They will also have to be able to learn a great deal about the product they are demonstrating in a short amount of time -- so this area requires that models be "smart" as well as "good looking."

What Does It Take To Be A Model?
Most modeling takes some basic training on movement, posing, and acting. This can either be acquired through "test shoots" and workshops, or through personal development at modeling schools. It really is a difference in ambition. It is very easy to get instruction through a modeling school -- but you have to pay hard-earned cash to get the training. On the other hand, getting "on the job" training is free, but you may have a hard time finding someone willing to invest their time, money, and equipment in working with you.

Besides some basic training, models do have to "look" appropriate for the type of work they are trying to get. This does not necessarily means that everyone in modeling looks like they came off the set of "Baywatch." Quite to the contrary, many models get lots of good pay because they have a certain special look or even "weird" appearance.

In any advertising that is trying to use humor -- strange looking people are often featured -- just to catch the attention of the reader. Of course a lot of modeling work is selling "sexuality" and "sensuality," so models have to be comfortable with their body and not be afraid or ashamed of showing it off.

One thing that all models need is a portfolio. A portfolio is a book of photographs and "clippings/tear sheets" from newspapers, magazines, and catalogs that the model has appeared in. The portfolio is a visual resume of what the model has to offer and what types of experience the model has. Often, a model can't even get an interview for a job until their portfolio and resume has been reviewed and approved by the client. However, in order to be taken seriously, you need professional quality photos in a portfolio. If you only have a bunch of snapshots, then anyone seeing your portfolio will think that you're only a part-time amateur. If on the other hand, you have high quality photographs and several "clippings" of ads you've appeared in, you've won the trust of the client -- he/she knows that you are serious and professional.

Normally a portfolio should have 10 to 20 prints of your best quality shots. The photos should be from a variety of locations, and outfits, and photographers. A great portfolio can get very expensive -- because hiring professional photographers and getting professional photos printed costs money. Also, your portfolio needs constant updating each time you change your "look," or at the minimum every 6 months. Every time you change your hairstyle, change your hair color, add or loose weight, or change your body toning (through exercise or lack thereof), you need updated photos. Since you are often "hired" based on your portfolio, if they hire a "blond" and you show up a redhead -- you've wasted everyone's time and money.

Because portfolios are so expensive (usually $200 - $1000), many models choose to trade their time modeling for professional photographers in exchange for portfolio prints. Once you become more experienced (and your work has been in catalogs and magazines), photographers will be willing to provide you with free shots for your portfolio. Why would a photographer do this? Well, the first reason is because everyone wants to "know" a celebrity. If you are a fast and rising star, it's worthwhile for the photographer to take some time and energy and get some photos of you so that years

later he can claim to have "discovered him/her -- see I've got pictures!" The other reason is that almost every photographer has "personal work" that they do just for fun. Often times these are nude photo studies, lingerie glamour photos, or humorous photo setups. Since the work is for the photographers "fun," he/she will want to find models that are willing to pose for that work without getting paid their normal modeling rates.

However, finding a good quality photographer when you have no experience is a lot harder. Since there are so many people who want to be models, and since a beginner needs a lot of "training" before the photographer can get good shots, often times the photographer will require that the model do posing for the photographer's projects in order to get the free portfolio prints. Many of these projects are glamour prints (steamy lingerie and semi-nude poses) and nudes. Others may be "stock" photos (which the photographer will sell to companies needing a certain type of shot for a story or advertisement. Still other projects are "mock" setups to include in the photographer's own portfolio to try and get additional paid work.

If the model is truly serious about modeling, then they will be willing to do the posing for the photographer's personal projects. If the model is not, then he/she should be willing to pay for the time, expertise, and materials required for their photos. REALIZE that any experience you get in front of the camera will be helpful, because you'll become more relaxed in front of the camera, and you will have more opportunities to study "how you look" on film. Try to work with photographers who can give you a "look" or type of shot which will enhance the pictures in your portfolio (don't work with photographers who don't have the skills to turn out great photos which will help your portfolio).

If you're interested in swapping your time for a photographer's, always realize that the "swap" has to be fair in order to work. The photographer is already bringing years of experience, thousands of dollars in equipment, and hundreds of dollars in film and processing to the deal. If you are not willing to do the types of poses the photographer wants you do, why should he trade all of his "worth" for poses he doesn't even want? On the other hand, if you're able to give the photographer what he/she wants, then they will be very happy to work with you when you need "update" shots for your portfolio (your hairstyle or coloring has changed, etc.).

Not Getting Discouraged / Being Realistic

One of the hardest lessons in modeling is that the competition is fierce, and for each prime "job," a model will have to compete against hundreds of others. Most often, the model will not get the job. That's just life and the odds. If nothing else, modeling requires that a person be smart and determined.

You also need to be realistic, though. There is zero chance you'll go from nobody to supermodel fame. You'll have to do a lot of work (possibly all for free) to get some samples in your portfolio. You'll maybe have to do some jobs you would rather not do (either because you have to travel, or because of nude or revealing poses, or you "lost" money on a paying job -- because you had to take off a day of work at your other job). But unless you stick with it and pay your dues, you'll never have a chance at realizing your dream.

Life is neither fair nor easy. The exception to the rule is the "super teen," who gets picked as one person in the whole country that a modeling agency will throw all of their resources behind to promote into being the next "supermodel." This person was lucky, and is not that much more attractive and talented than the next. They "won the lottery." Out of millions of hopeful models, they "got picked." (And the agency that picked them will ENSURE they are successful, so that the agency won't look foolish.) If you too want to "win the lottery," you should realize that most people who gamble end up losers. On the other hand, most people who work hard end up successful. Which path is the best for you?



Where Can I Get jobs?

The best place to start looking for jobs is with your friends and family. Does anyone own or manage a business where you can be featured in the advertising? Does anyone work for a fashion or clothing store that you could convince to let you organize a fashion show (starring you, of course)? Does anyone set up booths at trade shows where a spokes model would be effective at getting attention at the booth?

After hitting up friends and family, you may need to start approaching some of these businesses on your own. You may be asking yourself "Why not just sign on with a modeling agency?" The successful models know how to hustle and sell their own skills. You will need to build up practice before you sign up with an agency that will STILL expect you to hustle but will also be taking 20% of your paycheck. Besides, you'll be much more interesting to legitimate agencies if you can demonstrate that you've already had work experience and have been able to find your own jobs.

Another area to check is working with professional photographers. Often times, if you're willing to pose for free, you can negotiate having them use your photos in their advertising. Perhaps, if you're interested in posing for glamour type of work (pin-up style, "Playboy," and humorous type images), the photographer may even be willing to give you a percentage of any publication royalties if your photos are published. Even without royalties, it's very useful to get your face in magazines and on postcards and greeting cards. These not only give you more samples for your portfolio -- but they give you national exposure. And remember that fame is ALL ABOUT face and name recognition--and nothing to do with how tall you are, or how thin your waist is, or what color you dyed your hair. If someone sees your photos in enough magazines or postcards -- you'll definitely seem "famous" to them! 

Fashion Portfolio Info
Portfolios and Composite Cards

What is a Portfolio?
A portfolio is a visual "resume" and "catalog" of what the model can do. It is the most important tool a model has for interviewing and getting jobs. The model portfolio contains a series of 8x10" (or 11x14") photographs of the model as well as "tear sheets."

Tear sheets are pages from actual ads or articles where the model's photo was used. Tear sheets are extremely important because they show that the model has actually "worked" real jobs before.

A portfolio should generally contain shots which feature the model in the most positive way for the types of jobs he/she is trying to get. When it comes to portfolios, "you sell what you advertise."

In other words, if you're trying to get a job as a swimsuit model, your portfolio should feature several swimwear shots rather than a series of shots in mid-winter with you in Eskimo parkas.

Two Basic Shots - Headshot and Full-Length

The most basic shots that every model needs are a head-shot and a full-length shot.

For models, their most important feature is their face.

The face is 90% of what we find "beautiful" about a person, and the face also helps us critique personality and character of the person. A great looking headshot is essential for marketing the model.

Also, for most work, the client will need to see what the model's body looks like.

A full-length shot in a "fitted" outfit, dance leotard, swimsuit, or lingerie will show the tone and figure of the model.

Remember that the full-length shot is to show the "outline" of your body, and you will completely defeat the purpose if you wear anything loose or baggy. (Actually loose clothing makes you appear much heavier -- and also makes it look like you are trying to hide your figure.

Other Portfolio "Basics"




Additional portfolio shots often include some 3/4 length shots (head to hips) in a variety of clothing to show off looks from formal to casual.

If a model has particularly good hands, or feet, or legs, or back muscles, close-ups of those areas should also be included.

Also, it's important to show how the model can "interact" with products or other models. Therefore, having some photos which look like they came out of an "advertisement" is also important in creating a dynamic and well-rounded portfolio.

Wherever possible, you should include tear sheets in your portfolio. Tears hold more credibility with clients because they demonstrate that you have actual "job" experience.




How Many Photos?




A portfolio normally contains 20-30 photos and tears. However, the key is QUALITY -- not QUANTITY.

A portfolio with only 5 great shots will always be better than a portfolio of 20 great shots and 20 mediocre ones. Careful editing of shots is important. As you gain experience and more photos & tears, use your best new shots to replace older shots in your book.

Never include a bad photo or tear sheet to "get your number" of pages up. Clients and photographers will always remember you by the worst image you have in your portfolio. Make that decision hard for them!

Clients and photographers alike really appreciate having models with "current" books (it does a client little good to see a bunch of photos of someone with hair to their waist when you arrive with a crew-cut). So even if the shots are really great -- if they don't match your current looks -- you'll have to eliminate many of them.





Make it Memorable

Always remember that you are competing with sometimes thousands of other models for the same limited number of jobs. For that reason, the images in your portfolio should be as dramatic and memorable as possible. Try to make YOUR photos DIFFERENT and MEMORABLE.

It's also useful to have some photo business cards made of some

of your most dramatic images so that the client can keep your "cool photo" in his/her Rolodex(tm).

Make sure that the photos you use in your portfolio are in good taste. Nudes and revealing photos are fine if they are fine-art or fashion oriented, but if a model looks like he/she is trying to be a "porn star" - most clients will avoid the model. Also be careful if you are traveling outside the country. In many Middle Eastern countries it is a crime to bring nude photos into the country, and if you do so, you may end up being arrested and jailed.

If you have an especially great photo session (where every photo turns out great and it's hard to choose the "best") you may want to include a contact sheet (proof page) from the session in your portfolio. That way a client can see a diverse range of poses all on one print.

Put Contact Numbers on EVERYTHING

Okay, you've dropped off your portfolio -- but never got a call back.

Now when you arrive -- they can't find your portfolio -- and no one has a clue where it is!

Be sure to keep you name, your agency's name, and contact phone numbers in your portfolio. That way if your book is lost or stolen, it can hopefully be returned to you. A great suggestion is to typeset this information and put it in the first page of your portfolio, as well as on a "luggage tag" attached to the handle of your book.

You should always keep your portfolio with you (at all times). You never know when you're going to get a call for an audition, and your portfolio should be at your side ready to go. However, some agencies will want to show your portfolio in their offices, and some clients may want to keep your portfolio to look at. Rather than leaving your "official big" portfolio, an effective alternative is to create "copy" portfolios which have the same prints but only smaller in size. The miniature portfolio has 5x7" or 4x5" prints instead of the larger 8x10 or 9x12 or 11x14" prints.

Most photographers will give you a very good price break when you are getting multiple prints made from the same exact poses, and this is a wonderful way to have multiple portfolios out there marketing your image for you. Another alternative is to make up "sampler" portfolio books that use laser copies (color photocopies) rather than actual photographs. Make sure you have the photographer's written permission to make copies of the photographs if you are planning to do this.




What Size Do I Get?

Portfolios come in a range of sizes, and most professional agencies will give you a book with their name imprinted on the cover. Most often the books are 9x12" or 11x14" -- so that a full size magazine page can fit in the book without folding. I prefer the 11x14" books, simply because larger prints seem more impressive and more professional. Either way, ask your agency for their preference before purchasing a book or prints.

If your agency does not have a "purchase ready" portfolio book for you, you can purchase them from art supply stores. In art supply stores, ask for a "presentation case with acetate pages." These come in standard sizes of 8x10", 9x12", 11x14", 16x20", and 20x24" portfolios. Most come with 10 pages, and each page will hold 2 prints (one front and one back).







How Often Do I Update the Portfolio?

Remember that you will be hired based on the looks in your portfolio. If your looks change, you need to update your photos. It's extremely unprofessional to not have updated photos in your portfolio. Consider the situation where you might be hired based on the look of your composite card or portfolio, and you show up with a completely different hairstyle and color of hair. You've just cost everyone a lot of time and money, and you will not be seen with "good favor" by anyone on the project.

At the minimum, every 6 months all your photos in your portfolio should be replaced. First... your looks change. Second, it provides you with a "realistic work goal" to try to get at least 15 bookings within a 6 month span.

Hopefully the ongoing jobs and testing you do with photographers will give you a constant supply of new photos. Again, make sure that if you change your look to get new photos right away. Even if you don't change your look, it's helpful to get new photos taken every couple of months just to keep in "practice" posing for the camera.

What are Composite Cards (Comp Cards, Index Cards, and Zeds/Seds)?


Composite cards go by many different names. They were originally created by a German named Sebastian Sed (pronounced Zed). Because of the difference in German and English pronunciations, Seds became known as Zeds. Composite cards are miniature portfolios which are mass produced. They are kind of like business cards, only larger (normally 5-1/2" x 8-1/2"). The front of the composite card is usually a model's headshot with her name typeset on the photo (or on a border of the photo), and the back has a series of photos featuring the model in different photographic styles. The back of the card also typically has the models stats (age, measurements, hair & eye color, weight, height, clothing sizes, etc.) as well as the contact information for the agency the model is signed with. (PHOTO HERE)

If the model has particularly good features or special talents, that is also often listed on the composite card.

Most comp cards are black and white; however, many from larger agencies are in full color. The actual style of the comp card can vary widely; so many agencies have a "stock design" that they recommend that models use. Models are responsible for paying for their own composite cards, the same as for portfolio photos. Since you'll need a new set of comp cards twice a year (to match up with your new portfolio photos), don't buy "in bulk" just to end up throwing away hundreds of unused cards. When you are starting out, 100-200 is a good number to order. You can always get more in the future if you run out.

If you are not with an agency, a professional photographer who shoots composites and portfolios can help in recommending photo selection, design, and a good local printer. There are also numerous companies who print up composite cards through "mail order." Make sure to request samples of their work before making an order, because quality levels vary drastically among suppliers.

Another possibility is to make "photocopy-comps." A high quality color photocopier (or a computer with a quality scanner and high-quality color printer) can allow you to create some temporary composite cards until you are ready to have work professionally printed (for instance, if you need better photos, if you don't have money to print off a large batch, if you are waiting to get signed by an agency and want to use their format, etc.).

Composite cards are meant to be given out generously. Always keep some in your portfolio to hand out to clients, and make sure that you keep a ready supply with your agency so that they can send them out to prospects as well.

What Else Can I Try?

Have some photo business cards printed up (a miniature version of your comp card) which you can keep in a purse and hand out generously to any business contact you meet.

Get a web portfolio designed and keep it updated with current photos and information about your rates and how to book you for jobs.

Try to do collaborative projects with photographers to come up with postcards, greeting cards, posters, or calendars which promote both your talents. These might be sold or simply given away to prospective clients (one heck of a way to keep the client thinking about hiring you!).

Promoting Yourself

Getting a Portfolio Together

Your modeling portfolio and composite cards are by far the most important parts of working with a professional modeling agency. In order for the modeling agency to "show you" to clients and advertisers - they need high-quality images that will instill confidence and appreciation in your modeling skills. 

Many starting models never get "going" - because they aren't willing to make the investment in professional materials that will help them advertise themselves as models. In the same way that you can't reap the benefits of the stock market without investing some money at the start - you cannot benefit from jobs and bookings in modeling until you have invested in some materials that show photographers and clients that you are serious and sincere in your modeling interests.

A standard modeling portfolio consists of 20 to 30 enlargements (normally 8x10 or 11x14), as well as "tear sheets" (described below). From these images - models are expected to create "comp cards" (aka composite cards, Zed cards, Sed cards, Flip cards). Comp cards are full-color printed sheets of card-stock that contain the models images. Normally these are 5.5" x 8.5" and have a large face-headshot on the front, and three to seven images of the model in various poses on the back. The composite card is a "quick portfolio" that can be dropped off at client offices or sent in the mail. Normally models order these in batches of 200 (costs are about $500 for printing full-color back & front, and $300 for black & white both sides).

Why do I need a Resume?

Clients and photographers prefer to work with experienced and reliable models. The more experience you have, the more reliable you will seem to them. Use a computer to keep a complete and current resume, and always print out a couple new copies to put in your portfolio after you've completed each job.

Remember that your resume should just list the "highlights" of the job, essentially client and product. You can include dates if you want to, but if you're very new (and all your jobs were in one month -- with no prior experience) or if you haven't worked in a while (you last job was a year ago), you may want to

leave off dates. Don't explain in the resume what type of modeling you were doing, or who you worked with, or how many hours it took... If this is important to the client, they will ask (make sure that YOU know the information).

Resumes are usually in reverse chronological order, which means that your most recent modeling job should be listed first, and your first modeling job listed last.

I've Heard Something about Tear Sheets. What are they?

Tear sheets are what the name implies. It's something you "tear" out of a magazine, catalog, brochure, etc. Tear sheets are finished ads or articles where your photos were used. These are the MOST IMPORTANT pieces to have in your portfolio, because they show that you were actually hired and used. Make sure that whatever print jobs you work on will send you some tear sheets from the finished work. These tears should immediately go into your portfolio (sometimes it's best to laminate them first so that they won't tear or fray).

What is an Appointment Book?


Your appointment book is like oxygen for your modeling career. Without having it along ALL the time and keeping it OPEN (looking at it frequently to make sure you are on time for appointments), your career will DIE! Nothing is more hurtful to a models career than being unreliable / unprofessional. The quickest sign that you are a "flake" is if you are late or worse yet -- simply forget an appointment.

You need to keep your calendar with you at all times. You never know when you are going to get information about an audition or assignment, and you have to be instantly ready to say whether or not you are available at that time (and also so you can write it down so nothing else gets planned in that block of time). Your appointment book is also a "ledger" of how you spent your time. You need to keep careful track of how long you were at each appointment, how long you worked, how many miles you had to travel (a tax deduction), and also the phone numbers, names, and addresses of all those you are working with (clients, photographers, make-up artists, hairstylists, costumers, etc.).

Get as many names and numbers as possible! It's a great way to network with others who can help your career or give you leads about upcoming jobs.

Copyright ©1988-2004 James Falkofske, all rights reserved 
408 South Main ST #206, Janesville, WI 53545 USA (608) 
754-4686 http://www.4arts.net






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